List. Website Isuzu Motors Ltd. (: いすゞ自動車株式会社,: Isuzu Jidōsha Kabushiki-Kaisha,: ), Isuzu ( Japanese pronunciation:, ), is a Japanese and manufacturing company headquartered in. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines. It also has a number of subsidiaries, including (a Turkish joint venture with Anadolu Group), (a Russian joint venture with ), (formerly ), (a Chinese joint venture with ), ,. Isuzu has assembly and manufacturing plants in, as well as in the and prefectures. Isuzu-branded vehicles are sold in most commercial markets worldwide.
Isuzu's primary market focus is on commercial diesel-powered truck, buses and construction, while their Japanese competitor focuses on commercial-level powerplants and generators. By 2009, Isuzu had produced over 21 million diesel engines, which can be found in vehicles all over the world. Isuzu diesel engines are used by dozens of vehicle manufacturers, including. Contents. History Isuzu Motors' history began in 1916, when Tokyo Shipbuilding and Engineering Co., Ltd.
Planned a cooperation with the Tokyo Gas and Electric Industrial Co. To build automobiles. The next step was taken in 1918, when a technical cooperation with was initiated, yielding exclusive rights to the production and sales of Wolseley vehicles in East Asia.
In 1922 came the first ever Japan-produced passenger car, a Wolseley model, the A9. The CP followed two years later; 550 of these were built by 1927.
In 1933, Ishikawajima Automotive Works merged with DAT Automobile Manufacturing Inc. (a predecessor of ) and changed its name to Automobile Industries Co., Ltd. The products of this company, marketed as 'Sumiya' and 'Chiyoda', were renamed Isuzu (after the ) in 1934, following a meeting with the Japanese Government's.
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The word Isuzu translated into English means 'fifty bells'—hence the focus on 'bell' in both the later and the. In 1937 Automobile Industries was reorganized and formed into a new company, Tokyo Automobile Industries Co., Ltd. It was founded with a capital of ¥1,000,000. Only in 1949 was Isuzu finally adopted as the company name. Meanwhile, in 1942, was split off from Isuzu, becoming a separate corporation.
Truck production began anew in 1945, with the permission of the. Beginning in 1953 the passenger car is produced under license of. The Minx remained in production until 1962, after the 1961 introduction of Isuzu's first own car, the. Being a small producer making cars which were somewhat too large and pricey for the Japanese market at the time, Isuzu spent some time looking for a commercial partner. Under pressure from MITI, who were attempting to limit the number of automobile manufacturers in Japan, a cooperation with began in 1966.
This joint sales-service collaboration was seen as the first step towards an eventual merger. The was even shown in Isuzu's 1967 annual vehicle brochure, as a suitable complement to the larger Isuzu lineup. This tie-up was over by 1968, when an agreement with was formed. This ended even quicker, by 1969, and the next year an equally short-lived collaboration was entered with. A few months later, in September 1971, what was to prove a more durable capital agreement was signed with. Linking with General Motors The first result of GM taking a 34% stake in Isuzu is seen in 1972, only months later, when the becomes the first Isuzu-built vehicle to be sold in the United States.
To symbolize the new beginning, Isuzu also developed a new logo for 1974, with two vertical pillars which are stylized representations of the first syllable in いすゞ ('Isuzu'). In 1974 Isuzu introduced the, which was co-produced with General Motors as the. It was sold in the United States as 's Opel by Isuzu, and in Australia as the Holden Gemini. As a result of the collaboration, certain American GM products are sold to Japanese customers through Isuzu dealerships.
Holden's was also briefly sold (246 examples) with Isuzu badging in Japan during the seventies. Isuzu exports also increased considerably as a result of being able to use GM networks, from 0.7% of production in 1973 to 35.2% by 1976; this while overall production increased more than fourfold in the same period. As a result of the GM joint venture, Isuzu engines were also used by existing GM divisions (some USA-market Chevrolet automobiles had Isuzu powertrains e.g.
The Chevette and early S10/S15 trucks manufactured prior to 1985). 1966 Isuzu Bellett 1600 GT (PR90) In 1981 Isuzu began selling consumer and commercial vehicles under their own brand in the United States. The was the first model sold to consumers as an Isuzu, rather than as a or Buick. Isuzu's then president Toshio Okamoto then initiated a collaboration with small-car expert to develop a global small car for GM, the. A three-way agreement of co-ownership was signed in August 1981, with Isuzu and Suzuki exchanging shares and General Motors taking a 5% share of Suzuki.
Following on from this, in 1985 Isuzu and GM established the venture in the United Kingdom, producing locally built versions of Isuzu and Suzuki light vans (the and ); to be sold in the European market under 's brand. During this period Isuzu also developed a worldwide presence as an exporter of diesel engines, with their powerplants in use by /Vauxhall, and many others. Two Isuzu model lines (Gemini, Impulse) were marketed as part of the division (Spectrum, Storm) when it was initially launched as a Chevrolet subsidiary. In the domestic Japanese market, OEM deals with other manufacturers were entered to aid the poorly performing passenger car arm. It led to the badging of Suzukis, beginning in 1986, and Subaru small commercial vehicles as Isuzus (, ). This OEM tie-up occurred alongside the establishment of SIA (Subaru-Isuzu Automotive), an American joint venture with Fuji Heavy Industries (the parent company of ).
Shortly afterwards, the plant became operational. Contraction begins. 1967, a two-wheel-drive utility vehicle Isuzu ended US sales of the in 1992, and the following year it stopped exporting the (the basis for the Geo Spectrum), the last Isuzu-built car sold in the US. In 1993 Isuzu began a new vehicle exchange program with, whereby Honda sold the and as the and, respectively.
In return Isuzu began selling the as the Isuzu Oasis. Thus, Honda's lineup gained two SUVs, and Isuzu's lineup gained a minivan.
In the Japanese market, the Gemini (Stylus) was now a rebadged and the Aska (originally based on the GM ) was a. Isuzu's United States sales reached a peak in 1996 after the introduction of the pickup, a badge-engineered GM truck (using the sheetmetal of the Brazil-market Chevrolet S10). Isuzu resurrected the beloved Amigo in 1998, before changing the name of the 2-door convertible to Rodeo Sport in 2001 in an attempt to associate it with the better selling 4-door Rodeo.
The Rodeo Sport was discontinued in 2003, while production of the Rodeo and Axiom ceased a year later. By this point sales in North America had slowed to just 27,188, with the discontinued Rodeo and Axiom making up 71% of that total. In 1998 and Isuzu formed, a joint venture to produce. GM raised its stake in Isuzu to 49% the following year, effectively gaining control of the company and quickly followed this up by appointing an American GM executive to head Isuzu's North American Operations. This marked the first time a non-Japanese executive had ever held such a high position at Isuzu. And Isuzu announced plans to share distribution networks and for Chevrolet to market an Isuzu product. The production version of the heralded was introduced to the US in 1999, but met with mixed reviews, as its high pricetag, unique styling and two-door configuration did not seem to meet with market demands.
Production of the VehiCROSS and other sport utility vehicles, including the, ended in 2001 as part of a major financial reorganization which eliminated almost 10,000 jobs. GM had been pushing the company to focus exclusively on producing commercial vehicles and engines. This section is in a list format that may be better presented using.
You can help by to prose, if. Is available. ( November 2010). 2001 –, the immensely popular pitchman with implausible claims, is hired once again to promote the new. Isuzu sales begin to slide due to the aging of the and, and poor management & lack of assistance from GM. Its Duramax engines in full-size pickup trucks have won rave reviews. Early 2002 – Fuji Heavy Industries (Subaru's parent company) buys Isuzu's share of Lafayette, Indiana plant.
Subaru Isuzu Automotive (SIA) becomes. After 8 years of heavy Honda Passport sales and light Isuzu Oasis sales, Honda and Isuzu cooperatively end their vehicle exchange agreement.
The Oasis is dropped, and Honda replaces the Passport with the Pilot. Also, it was Isuzu's last year for passenger vehicles in Canada, as Isuzus in Canada were mostly sold at - dealerships. Late 2002 – Isuzu initiates a recapitalization and plan to stave off a bankruptcy. GM acquires 20% of, 60% of and Isuzu Motors Germany, and the rights to three types of diesel engine technology from Isuzu. By paying 50 billion yen (about US$425 million).
GM also pays 10 billion yen (about US$85 million) for a 12% stake in the recapitalized company. Wrote off its investment in Isuzu in 2001. 2004 – The number of Isuzu dealerships in the U.S. Begins a rapid decline. 2005 – Isuzu dealers in the United States have only 2 models: the Ascender and the i-series pickup truck. The i-series is a rebadged Chevrolet Colorado, the Ascender is a re-badged GMC Envoy.
At this point, Isuzu in the United States is primarily a distributor of medium duty trucks such as the. These vehicles are sourced both from Japan and U.S. Plants in Janesville, Wisconsin and Flint, Michigan.
Isuzu has 290 light-vehicle dealers in the U.S. As of August 2006, and sells an average of just two Ascenders per dealer per month. Plans to introduce a new Thai-built, expected to be added for 2007, are shelved; Isuzu Motors Limited believes that a new SUV would be too risky and proceeds with the launch of the i-series trucks. Rumors of Isuzu's withdrawal from the U.S. Market are rampant. Despite extremely low sales figures of 12,177 passenger vehicles for 2005 (with leftover Axiom and Rodeos making up 30% of this), Isuzu Motors America announces its first profit in years, mainly due to restructuring cuts.
2006 – Production of the 7-passenger Ascender ends in February with the closure of GM's plant, leaving Isuzu with the 5-passenger Ascender, built in and the low-selling i-Series as its only retail products. The company sold just 1,504 vehicles in North America in the first two months of 2006. GM ends its equity investment in Isuzu and sells all its shares to, and, both GM and Isuzu claims the companies will continue their current relationship.
There is no word as of April 12, 2006 on the effect this will have on operations. Isuzu LV486R CNG City Bus in with the CNG-MPI Engine. June 2006 – Isuzu and GM agree to establish a joint venture called 'LCV Platform Engineering Corporation (LPEC)' to develop a new pickup. Isuzu says it will use its engineering expertise to develop the pickup and GM will develop derivatives based on the integrated platform. October 2006 – Mitsubishi Corp. Becomes Isuzu's largest shareholder, after it converts all the preferred share in Isuzu it has held since 2005 into common stock, increasing its shareholding from 3.5% to 15.65%.
November 2006 – Toyota purchases 5.9% of Isuzu, becoming the third largest shareholder behind and, and the two companies agree to study possible business collaboration focusing on the areas of R&D and production of diesel engines, related emissions-control, and other environmental technologies. January 2007 – Isuzu and General Motors update the LCV range with a 3.0 litre common rail diesel engine that has far more torque and power than its predecessor. August 2007 – Isuzu and Toyota agree to develop a 1.6-liter diesel engine for use in Toyota vehicles sold in European markets. Details of development, production and supply of the diesel engine, are still under discussion, but in principle, Isuzu will play the leading role. Production is scheduled to begin around 2012. January 30, 2008 – Isuzu announces complete withdrawal from the US market, effective January 31, 2009. It will continue to provide support and parts.
The decision was due to lack of sales. Some of the lack of sales have been blamed on consumer experiences with low quality engines and service. Isuzu had been experiencing a slow decline since the late 1990s. In less than 10 years, they had gone from selling a complete line of cars, trucks, and SUVs, into being a specialized SUV maker, and finally selling only a pair of rebadged, General Motors Trucks. They will continue to sell commercial vehicles in the U.S. December 17, 2008 – Isuzu, Toyota shelve development of clean diesel engine.
January 29, 2009 – Isuzu and General Motors announce that they were in talks to transfer the operation of the medium-duty truck production line in to Isuzu for a five-year period. In June, however, GM announced that these talks failed to reach an agreement, and GM instead ceased production of the and GMC Topkick vehicles on 31 July 2009. July 2016 Isuzu and Mazda agree to collaborate and Isuzu will produce the next-generation pickup trucks for Mazda outside North America.
Isuzu’s plant in the state of began operations in 2016 Market presence. Isuzu NHR (Elf) light truck In most of and, Isuzu is mostly known for trucks of all sizes, after Isuzu small automobile sales drastically plummeted and Isuzu had to drop all sales of sedans and compact cars in the late 1990s. In the days when Isuzu sold passenger cars, they were known for focusing on the niche.
In 1983, for instance, long before the explosion in diesel sales, diesels represented 63.4% of their passenger car production. In 2009, Isuzu abandoned the United States consumer market due to lack of sales. Isuzu as a corporation has always been primarily a manufacturer of small to medium compact automobiles and commercial trucks of sizes medium duty and larger, but markets around the world show different needs. Isuzu Motors America discontinued the sale of passenger vehicles in the United States effective January 31, 2009. The company explained to its dealers that it had not been able to secure replacements for the and that would be commercially viable. Isuzu sold 7,098 cars in the year 2007.
This action did not affect Isuzu's commercial vehicle or industrial diesel engine operations in the United States. Isuzu has a contract with to manufacture their rental trucks, shared with,. In Australia, Isuzu was for many years a major supplier of light commercial and domestic vehicles to (General Motors).
However, by 2008, Holden was sourcing few Isuzus. At this time Isuzu began to sell the D-Max under the Isuzu name. Isuzu's entry in the Thai market proved to be one of its most successful. Its presence in the country began in 1966 when it established a manufacturing facility for pick-up trucks in the province with a capacity of 155,000 units per year. The automaker quickly became a market leader so that by 2002, the company transferred its production base from its original location in to Thailand.
Isuzu claimed the largest share of the Thai commercial vehicle market, outperforming its competitors for at least 23 years. By 2006, the company transferred to an industrial zone in province to support further production expansion. By 2017, Isuzu has been exporting pick-up trucks, with shipments reaching North America, Latin America, Australia, and Japan. It the same year, it announced that its profit climbed 7 percent and has doubled its annual truck production to meet overseas demands. Subsidiaries and joint ventures Japan The Fujisawa Plant was built and opened for production November 1961.
It is located at Tsuchidana, and is still producing commercial vehicles for domestic Japanese use and international exports. The Toghichi Plant, located at Hakuchu, is where the engines are currently built. Mimamori-kun Online service Mimamori-kun, which means to watch, monitor, or observe in, (literally 'Mr.
Watcher') is a commercial vehicle telematics service developed by Isuzu Motors for monitoring and tracking commercial vehicle operations and movements in Japan. The service uses satellite tracking services, and began February 2004.
It is connected to the internet and provides government mandated, and records how long the driver was on-duty and how much time was spent driving. The service also records when the driver took lunch breaks, where the truck stopped and for how long, and when the driver logged off for his duty shift. The service has been modified for personal use in Japan to keep track of family members, to include elderly members of health status and location of children for safety purposes. Some of the main features include Internet, the first of its kind wirelessly in Japan, combined with hands-free communication, voice guidance, and text messages displayed from the dispatch office. The system also has a password enabled vehicle theft prevention feature that will not let the vehicle start without the driver having entered a password. See also.
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United Engines Mack Boring Parts M & L Engine Isuzu Diesel Powered Equipment Ag Equipment. Harrington Seed Destructor Generator Sets Construction Equipment. CRAFTCO manufacturers a variety of paving equipment that is powered by Isuzu Diesel Engines. Important car, bus and light truck models.
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